Managing director, Guy Pomroy explained: “Some of our best ‘showrooms’ are the hospitals where our vital infrastructure and operating theatre equipment has been installed – new customers can visit these and see the technology in situ. However, vital infrastructure and operating theatres are becoming increasingly complex, and we wanted to create a setting that would help clinicians make informed decisions on how their technology could be configured. This includes aiding decisions on the accessories they may want to connect to the pendants, the camera configurations on the theatre lights, and the audio-visual equipment they may require
“Within a week of opening the new facility, we welcomed a number of clinicians and other stakeholders, receiving some really positive feedback. They can be hands-on with the technology in an environment where it doesn’t matter if you make a mistake.”
The new facility has been created with a frame above the ceiling space that allows the room to be re-configured at will, giving the flexibility to demonstrate and explore a variety of customer preferences for the vital infrastructure and operating theatre set-up – helping surgeons (and architects and electrical and engineering firms) to visualise a wide range of technology configurations in a realistic environment.
“It also allows us to develop new innovations in a relatively live environment and evaluate how they might be received by clinicians,” Guy Pomroy added. “We invest in continuous training for our staff and field engineers, and this facility will help ensure the highest standards of technical support for healthcare providers that have installed our technologies.
Starkstrom Ltd
33 Turn Street
Syston
Leicestershire
LE7 1HP
T: 0116 464 7480
www.starkstrom.com