The partnership will see Innova Care Concepts provide support to TR Equipment in bringing ‘best-in-class technology’ to people requiring specialist support with daily washing and hygiene tasks. It will cover the provision of ‘unique’ shower trolleys, adapted bathtubs, and shower chairs, adding to Innova’s extensive range of disability technology products – which includes hydrotherapy pools, advanced motorised wheelchairs, highly specialised hospital beds, and the creation and installation of Changing Place toilet facilities.
“The partnership between TR and Innova represents a unique, highly complementary match-up which allows us to bring the benefits of high grade disability technology in a far more holistic way than has been seen in the UK market historically,” said TR Equipment CEO, Mico Olsen (pictured).
“Not only do we believe that the product quality standards we adhere to at TR are consistent with those Innova brings to the market, but we share common values – including putting the needs of the individual first, and never compromising on a safety-first principle when users and those who care for them are integrating those products into their daily lives.”
The agreement will see TR ‘transition’ its current local sales model in the UK to ‘an Innova-led sales approach which takes advantage of Innova’s deep experience in working to meet the needs of the UK disability community’. A particular focus will be on the needs of younger people, ‘who require bathroom equipment which provides a sensory experience as well as the basics of personal washing and hygiene’.
“Innova has strong ambitions to maintain and expand its position as one of the UK’s leading disability technology experts, and bringing our colleagues at TR Equipment into our portfolio not only widens the number of different technologies we can offer, but will also drive forward our mission to be creative and innovative when considering the needs of a new generation of users,” added Innova Care Concepts managing director, Tom Hulbert. “We are thrilled to be embarking on this exciting stage of development for both businesses, and look forward to serving the needs of both professional and personal users.”